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Social Norms

Positive peer influence

 

Mountain Youth relies on the power of positive peer influence through the science-based and best-practice approach of positive social norms marketing. Oftentimes youth behaviors and attitudes are influenced by perceptions of what they believe to be the “norm.” By spreading positive messages taken directly from the Healthy Kids Colorado Survey results, Mountain Youth attempts to align these misconceptions with reality. 

 

 Mountain Youth markets HKCS  statistics through the “Be Your Best U. ” campaign. This campaign has been youth-led from the beginning when we held two three-hour focus groups with middle school and high school students. They analyzed the data, picked out the most important behaviors that need to be shared, and gave input on what the designs should look like. For the month of December, we will be focusing on mental health, then bullying in January, and substance use in February.

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2020-2021 Social norms Campaign

Be Your Best U.

Resources to Help Be Your Best U.

It sucks, I know
03:23
Mountain Youth

It sucks, I know

Depression, anxiety, and other mental health disorders negatively affect many youth in Eagle County. From looking at the Healthy Kids Colorado Survey 2019 data, we know this is true and that we must work together as a community to help them find joy again. Mountain Youth's 2020-21 social norms campaign, "Be Your Best U." is focused on doing just that: improving the lives of youth in the most powerful ways possible, allowing them to thrive. #strongertogether Produced and Edited by @highfiveaccessmedia
Rise Above the Influence
02:38
Mountain Youth

Rise Above the Influence

Not all youth are choosing to abuse substances. In fact, many have learned to say "no" and stick with their values of sobriety and health above all else. However, according to the Healthy Kids Colorado Survey 2019 data, we can see that many youth are still abusing substances at a higher level than we would like. Let's come together as a community to help those youth who haven't yet found the strength to say "no." Mountain Youth's 2020-21 social norms campaign, "Be Your Best U." is focused on doing just that: improving the lives of youth in the most powerful ways possible, allowing them to thrive. #strongertogether Produced and Edited by highfiveaccessmedia
You Are Not Alone
03:00
Mountain Youth

You Are Not Alone

Suicidal ideation is no stranger to the residents of Eagle County. According to the Healthy Kids Colorado Survey 2019 data, we know that not only adults but youth face this difficulty. It is crucial that we work together to provide these youth with the resources they need to get better. Mountain Youth's 2020-21 social norms campaign, "Be Your Best U." is focused on doing just that: improving the lives of youth in the most powerful ways possible, allowing them to thrive. #strongertogether Produced and Edited by HighFiveAccessMedia
No One Deserves to be Bullied
03:03
Mountain Youth

No One Deserves to be Bullied

Anyone can become the victim of bullying at school, work, and even at home. Especially in the new world of technology and social media. According to the Healthy Kids Colorado Survey 2019 data, we know that a strikingly large percent of middle schoolers and some high schoolers are electronically bullied. It is crucial that we continue to choose love over hate and lift each other up in this small community. Mountain Youth's 2020-21 social norms campaign, "Be Your Best U." is focused on doing just that: improving the lives of youth in the most powerful ways possible, allowing them to thrive. #strongertogether Produced and Edited by HighFiveAcessMedia
Is it worth it?
02:27
Mountain Youth

Is it worth it?

One of the most common mistakes a young person can make is choosing to abuse substances before their brain is fully developed, which doesn't occur until the age of 26. According to the Healthy Kids Colorado Survey 2019 data, we know that over half of our high schoolers have tried marijuana and alcohol before in their life. This is oftentimes due to peer pressure and a stigma of "being cool" and is NEVER worth the consequences at stake. Changing this stigma starts with all of us, right now. Mountain Youth's 2020-21 social norms campaign, "Be Your Best U." is focused on doing just that: improving the lives of youth in the most powerful ways possible, allowing them to thrive. #strongertogether Produced and Edited by highfiveaccessmedia
Bullying in Eagle County
03:19
Mountain Youth

Bullying in Eagle County

A true story about Bullying and the 4 steps a local youth encourages others to use. 1. Ignore the people who try to bully you 2. Find joy in new passions 3. Change your internal dialog from "I must be doing something to deserve this treatment" to "I am the best that I can be and people will love me for who I am" 4. Live! You have the power to make change Produced and Edited by highfiveaccessmedia

2018 Social norms Campaign

Laugh, It’s Contagious. Be Yourself.

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Since 2005, Mountain Youth has successfully implemented a social norms marketing campaign for high school students, and since 2010 for middle school students. Messages are disseminated through a variety of student-designed and selected items including stickers, lip balm, and water bottles. 

 

Within Eagle County high schools and the community at large, Mountain Youth markets positive high school statistics through the “You Told Us” campaign. Since 2005, Mountain Youth has successfully implemented a social norms marketing campaign for high school students, and since 2010 for middle school students. Messages are disseminated through a variety of student-designed and selected items including stickers, lip balm, and water bottles. 

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What are a few of the positive messages sure to bring a smile to your face?

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